A recent report from Stay Metrics, a driver engagement platform, stated that of the 100 professional drivers hired today, 33 of them will quit within three months and another 22 percent will be gone within six months. These numbers should tell us something.

It’s not only difficult to attract and retain drivers, it’s expensive.  The American Trucking Associations reported a slight increase in recent turnover rates at large fleets, despite remaining at what they called, “historically low levels.” The turnover rate, or the percentage of drivers who leave a fleet on a calendar basis is at 74 percent.

What if 74 percent of your recruiters left every year? What if 74 percent of your human resource department left every year? Why do we accept this level of “resignations” from our drivers? Continue reading →